Update: Disconnect.Me

The story of Disconnect.Me took an interesting turn after my previous post about the Android version of the app being blocked from the Google Play store.

According to the developer in speaking to CNET, the app was allowed on the store again the day after its initial blocking, but then that same night it got taken down again. And without any further explanation.

Needless to say, the back-and-forth of Google in this case just further demonstrates the company’s ambivalent attitude towards ad-blocking. The sense one gets from Google is that they want to be seen as the the more “open” and “free” mobile OS, certainly in comparison to Apple iOS, yet ad revenue remains central, and they will react to defend it. If in an inconsistent and bewildered way, as happened with Disconnect.Me.

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