Monthly Archive: May 2016

German court considers banning Eyeo’s “Acceptable Ads” program

Cologne court house

German publishers have amassed a singularly unimpressive legal track record in their attempts to ban ad blocking through litigation. At least five different publishers have lost court battles over ad blocking in general, and against the Cologne based startup Eyeo/Ad Block Plus, in… (READ MORE)

A Brilliant Strategy or an Own Goal

Rob Leathern, the CEO of Optimal.com, a commercial platform attempting to “fix advertising” by eliminating the worst actors while still directing revenue to publishers, released the results of a survey commissioned with Wells Fargo, examining attitudes among web users to… (READ MORE)