Ad blocking blocking

A Brilliant Strategy or an Own Goal

Rob Leathern, the CEO of Optimal.com, a commercial platform attempting to “fix advertising” by eliminating the worst actors while still directing revenue to publishers, released the results of a survey commissioned with Wells Fargo, examining attitudes among web users to… (READ MORE)

Headlines in ad avoidance land

The last week or so has reminded me again of just how different the ad avoidance landscape has become since Apple’s big content blocking move. Stories, analyses and reactions keep popping up daily, and the topic remains hot among marketers,… (READ MORE)