Tag Archive: bild

German Publishers Ratchet Up Feud with Adblock Plus

Useless fences

A recently released study on the spread of ad blocking and its effects, researched by advertising software maker PageFair, has brought renewed attention to the online ad avoidance movement. The findings of the study are complex, even contradictory, but both… (READ MORE)

German court considers banning Eyeo’s “Acceptable Ads” program

Cologne court house

German publishers have amassed a singularly unimpressive legal track record in their attempts to ban ad blocking through litigation. At least five different publishers have lost court battles over ad blocking in general, and against the Cologne based startup Eyeo/Ad Block Plus, in… (READ MORE)

The Rothenberg Inevitability: Ad walls and the problem of malvertising

A number of online publishers have decided to express their displeasure with ad blocking by creating “ad walls” that prevent readers from accessing content without viewing ads. Pioneered by the Bild newspaper in Germany, the trend has been continued by… (READ MORE)

Headlines in ad avoidance land

The last week or so has reminded me again of just how different the ad avoidance landscape has become since Apple’s big content blocking move. Stories, analyses and reactions keep popping up daily, and the topic remains hot among marketers,… (READ MORE)