Tag Archive: malvertising

The Rothenberg Inevitability: Ad walls and the problem of malvertising

A number of online publishers have decided to express their displeasure with ad blocking by creating “ad walls” that prevent readers from accessing content without viewing ads. Pioneered by the Bild newspaper in Germany, the trend has been continued by… (READ MORE)

Headlines in ad avoidance land

The last week or so has reminded me again of just how different the ad avoidance landscape has become since Apple’s big content blocking move. Stories, analyses and reactions keep popping up daily, and the topic remains hot among marketers,… (READ MORE)