Latest Posts

German Publishers Ratchet Up Feud with Adblock Plus

Useless fences

A recently released study on the spread of ad blocking and its effects, researched by advertising software maker PageFair, has brought renewed attention to the online ad avoidance movement. The findings of the study are complex, even contradictory, but both… (READ MORE)

German court considers banning Eyeo’s “Acceptable Ads” program

Cologne court house

German publishers have amassed a singularly unimpressive legal track record in their attempts to ban ad blocking through litigation. At least five different publishers have lost court battles over ad blocking in general, and against the Cologne based startup Eyeo/Ad Block Plus, in… (READ MORE)

A Brilliant Strategy or an Own Goal

Rob Leathern, the CEO of Optimal.com, a commercial platform attempting to “fix advertising” by eliminating the worst actors while still directing revenue to publishers, released the results of a survey commissioned with Wells Fargo, examining attitudes among web users to… (READ MORE)

The Rothenberg Inevitability: Ad walls and the problem of malvertising

A number of online publishers have decided to express their displeasure with ad blocking by creating “ad walls” that prevent readers from accessing content without viewing ads. Pioneered by the Bild newspaper in Germany, the trend has been continued by… (READ MORE)